Independent business simulation

Customer Resolution Command Center

A growing case backlog requires employees to manually research every record before they can determine the next action.

Organization
Lakemont Building Supply (fictional)
Project type
Customer operations
My role
Analyst and designer
Timeline assumption
Six weeks, assumed
These are simulations for a fictional company. No outcome shown here is presented as an achieved result. Impact appears as something I would propose to measure.

Placeholder case study. Full narrative, diagrams, and artifact previews are still being written.

01

Business context

Lakemont's customer operations team handles order questions, delivery issues, damage claims, billing disputes, and project change requests across three branches. Volume grew with the acquisition. The team did not.

02

The challenge

Cases arrive through email, phone, and the CRM, and land in one undifferentiated queue. To decide what to do with any case, a representative opens the record, checks the order in the ERP, looks for related cases, and often messages another team. A case that takes two minutes to resolve costs fifteen minutes to evaluate. Duplicate cases are common because nobody searches before creating. Older cases sit because nothing surfaces them.

03

My assignment

Design a decision support system that lets the team see, without opening each record, what a case needs next, who owns it, and whether it is routine or a genuine exception.

04

Discovery questions

  • What does a representative need to know to decide the next action without opening four screens?
  • What are the actual closure conditions, and do supervisors agree with them?
  • Which cases are genuinely exceptions and which only look like exceptions because information is missing?
  • What creates duplicates, and can that be prevented at intake rather than caught later?
  • When a case is waiting on another team, who owns the follow up?
  • What is the real aging threshold at which a case becomes a customer relationship problem?

05

Stakeholders

GroupWhat they need
Customer operations representativesA queue that tells them what to work on next
SupervisorsVisibility into aging, ownership, and workload distribution
Account managersEarly warning before a customer escalates to them
Warehouse and purchasingFewer interruptions for status questions already answerable
Branch leadershipRoot cause patterns rather than individual complaints

06

Root cause

  • No shared closure criteria, so representatives hesitate rather than close.
  • Intake accepts cases from three channels with different information, so records start incomplete.
  • No duplicate check at creation, so effort is spent twice.
  • Routine work and exceptions share one queue, so the routine work absorbs the attention.
  • Waiting has no owner and no timer, so cases stall silently.

07

Tradeoffs

TradeoffWhat it costs
Enforce a single intake channelSome customers and internal teams lose a habit they find convenient
Automate duplicate detectionOccasional false matches that a person has to review
Separate a quick resolution laneComplex cases wait slightly longer while short work clears
Set required fields at closureSlower to close individual cases, better root cause data over time

08

Design principles

Placeholder section. The full narrative, diagrams, and artifact previews for this case study are still being written.

09

The proposed solution

  • Case lifecycle with defined states and movement rules
  • Closure readiness criteria that make the decision consistent
  • Missing information flags surfaced at intake rather than discovered later
  • Routine and exception lanes with different handling
  • Supervisor view for aging, ownership, and distribution
Placeholder section. The full narrative, diagrams, and artifact previews for this case study are still being written.

10

Implementation considerations

Placeholder section. The full narrative, diagrams, and artifact previews for this case study are still being written.

11

What I would measure

Placeholder section. The full narrative, diagrams, and artifact previews for this case study are still being written.

12

Reflection

Placeholder section. The full narrative, diagrams, and artifact previews for this case study are still being written.

Portfolio confidentiality statement. All business scenarios, organizations, names, data, processes, and supporting materials shown in this portfolio are fictional and were created independently to demonstrate my approach to operations, systems improvement, project execution, organizational enablement, and cross-functional problem solving. No confidential, proprietary, or internal materials from current or former employers are included.